In most cases the point to social media is to engage your target audience in a way that will encourage them to become loyal fans. To do this you need to gain their trust and capture their attention by being interesting, useful and probably entertaining.
Their is no perfect strategy for social media, it is such a dynamic way of marketing because you have little control over what people say about you. Social media is also hard to resist because if it is done successfully it can transform your business.
The Difference Between Each Platform
In Australia LinkedIn is the most popular social media platform for professionals so it is a great place to advertise your business to other professionals.
Facebook dominates the social media industry with over 90% of Australians having a Facebook account. The Yellow Pages Social Media Report for 2014 says "The typical Australian Facebooker spends more than 8.5 hours on site a week". But Facebook is a platform for expressing yourself, generally it is great for entertainment industries like restaurants but it might not work as well for an engineering firm. Of course their are exceptions to this but it is a good thought to keep in mind.
Youtube is one of the most popular websites on the internet, YouTube'sstatistics website says:
- YouTube has more than 1 billion users
- 300 hours of video are uploaded to YouTube every minute
- Half of YouTube views are on mobile devices
Their are a lot more statistics found here (statistical quotes taken on March 2015)
Twitter is loosing popularity but it is a great way to share up-to-the-minute updates around the world.
Instagram is gaining popularity, it is a lot like a scrapbook for the digital world, it is very popular amongst females.
Which Social Media Platform to Choose?
This depends on who you want to market to and how you want to be seen. A social media strategy can be an excellent marketing tool or it can be a problem for your business. It doesn't look good to have a bunch of complaints on your businesses Facebook page and it can be very discouraging to have nobody interested in your social media presence. This is why having some kind of strategy based on research is best.
Below is a youtube video to help you get ideas on how to build a successful social media presence. Also If the Yellow pages Social Media Report link become broken, please google it, it is a great resource for Australian businesses.